Evgeniy Malyar
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Business ideas
Business ideas for a small city
According to statistics, to open a successful business in a small Russian locality, an investment is required within the amount equivalent to $15–20 thousand.
Article navigation
- Features of provincial business
- How to make money
- Travel business
- Natural resources
- Transport services
- Information product
- Copyright
- Folk crafts
- conclusions
Contrary to the popular opinion of supporters of capitals and megacities, the majority of the population of small Russian cities is not poor at all. Life in regional centers is characterized by a regular pace, lack of fuss and almost universal familiarity, which reveals both the disadvantages and the undoubted advantages of provincial life. The main difficulties are the limited employment opportunities, at least in the most common sense of the word.
There are much fewer large firms and enterprises in small towns than in large ones, but this does not mean that there is nowhere to earn money. Ideas are still in the air, and if you objectively assess the situation, You can always find many options for obtaining real, stable and considerable income.
You should remember about vacancies on the Internet: Tinkoff, Workle. And if there is a fast food Burger King or a branch of Vostochny Bank in the city, then you can apply to these companies. Recruitment is carried out on the websites: rabota.burgerking.ru and vostbank.ru/agents.
Features of provincial business
In small towns, there is always something to do for an auto mechanic, plumber, builder, electrician, or owner of another traditionally in-demand specialty, so obvious ways of self-employment will not be considered in the article.
The main obstacle to business initiative in small towns is reasoning in the spirit of: “People here live simple, and no one needs this.” In fact, the needs of the residents of the province are the same as those of Muscovites, St. Petersburg residents and other inhabitants of megacities.
It is not difficult to find out what goods and services neighbors and acquaintances go to the regional center for, what they bring, and what they enthusiastically talk about when they return. These studies can form the basis of a business plan aimed at providing local consumers with access to a particular commercial product, and if it turns out to be economically feasible, then its implementation is just a matter of technology. The business may take the form:
- 3D cinema, possibly mobile;
- Youth club with disco and bar;
- Fashion store;
- Fast food based on a relatively inexpensive franchise in the form of a roadside cafe (to also serve passing drivers);
And many other types of projects that do not always require multi-million dollar investments. There are frequent cases of organizing private cultural institutions (theater festivals of small towns in Russia are regularly held). Supermarkets are also opening, sometimes several in one city with a population of 70–100 thousand.
Despite all the shortcomings of the conditions for business activity in the province, there is also a major advantage: there is little competition, and this must be taken advantage of by occupying market niches that demonstrate the greatest profitability.
According to statistics, to open a successful business in a small Russian locality, an investment of an amount equivalent to $15–20 thousand is required. However, there are types of activities with a much lower “entry price.”
How to make money
In terms of its scale, a provincial business can be quite large or limited to the purpose of providing material support for one family, but in any case, for its success, it is desirable that it meets at least one of the following criteria:
- Satisfying needs and bringing goods and services closer to the consumer. The goal is maximum availability of a product for which people are forced to travel somewhere;
- Effective use of features and benefits, including natural, cultural and historical ones. The goal is to ensure the sale of local products outside the region.
The second point deserves a more detailed analysis.
Travel business
In recent years, the economic importance of domestic tourism in Russia has increased significantly. Local beauty, good ecology, historical sites and other attractive factors can be used to ensure cash flow.
Natural resources
If a small town is located on the banks of a river or lake, local residents do not need to be taught how to use this resource to make money - they already know this very well, but this point cannot be ignored. Fish will always be a highly liquid commodity. The same applies to forests - the eternal breadwinners: mushrooms and berries provide a consistently high income during the season not only to direct collectors of natural gifts, but also to producers who buy the product for resale.
Transport services
Taxi services with telephone calls are common in small towns in Russia, and although the scale of activity is difficult to compare with those in the capital, drivers have enough clientele. Freight transportation is also in demand. One should, of course, take into account the specifics of small settlements, in which many services are provided on a reciprocal basis without monetary payments.
Information product
The Internet is needed not only by residents of megacities. In small towns there is a need to create websites, electronic stores and other services, and if we take into account the lower level of competition, then the prospects for providing all computer services (including hard drive repair and program settings) are obvious.
Copyright
Electronic communications allow you to write articles from anywhere in the world. You can earn money from copyright in a small town, especially considering that the cost of living there is much lower than in capitals and big cities.
Folk crafts
Almost every Russian region is famous for some kind of traditional art, and at the same time, unfortunately, the artistic merits of the manufactured objects do not always receive a decent assessment in monetary terms. The vast field for entrepreneurial activity is due to the development of electronic commerce, which makes it possible to bring potential consumers closer to producers in the interests of multilateral benefits.
It is also possible to open a mini-bakery or other food production based on traditional recipes.
conclusions
Business in small towns in Russia operates according to the same laws as everywhere else, but has a number of specific features, including undoubted advantages.